Fulfilment, or order fulfilment, is the process of receiving, storing, picking, packing and shipping orders to customers. It starts when stock arrives at a warehouse and ends when the order reaches the end customer. In eCommerce, fulfilment often includes managing returns as well. Why it matters for your supply chain: Fulfilment speed and accuracy directly shape the customer experience. They also shape the cost of every order you ship. Related terms: Pick and pack, Warehousing, Last mile delivery, Reverse logistics, Stock keeping unit (SKU) Find out more: eCommerce logistics
